The e-commerce market is getting so enormous that it needs an accurate medium or platform to influence a greater extent of consumers. Android and iOS are the two platforms favored by app developers for ecommerce app development.
The e-commerce market in India will reach $100 billion mark by 2020. By the end of 2019, e-commerce consumers will grow almost four times to 150 million compared to 40 million in 2014. The majority of the new buyers would be from semi-metro and small cities. The rise of the middle class and the buying capacity of young buyers are driving the progress of the e-commerce industry like never before. This marks India as one of the fastest-rising e-commerce markets of the world.
E-commerce app developers incorporate several advantages for both consumers and e-commerce companies in their apps. These advantages include an enhanced user interface, personalized features, fast browsing, stronger connectivity, and abundant consumer data.
Consumers of e-commerce market today resort to their mobile apps for multiple purposes. Consumers can make a purchase from anywhere at any time. They can browse for products and get product details. An e-commerce mobile app can connect all the channels and relative points between a customer and a seller. It serves as a bridge and provides an enhanced and smooth shopping experience. Let us take a look at the developments that are set to influence the future of e-commerce apps in the Indian e-commerce market.
Rising Turnover of Mobile Shoppers
The frequency of app-based mobile shopping in India is expected to rise with the increase in the sales and use of smartphones. According to a report, mobile devices currently account for 35% of all e-commerce sales in India; however, this figure will probably rise to 50% by the end of 2018.
This influx of e-commerce app users also provides new challenges to both e-commerce retailers and ecommerce app developers. Though the ratio of e-commerce sales driven by desktops and websites is high, research data depicts a sudden boom in purchases made through mobile apps. Purchases made through e-commerce apps are more effective and are growing at a rate of 60%, which overshadows the mere 15% growth rate of purchases made via desktops.
More Prevalent Storefront Apps
You can expect a fresh trend of mobile storefront apps that will assist the buyers instantaneously. App developers are working on such apps to solve the task of attracting mobile users. Moreover, this trend will cater to the need for e-commerce companies to create a multiple-channel presence. People opt for e-commerce apps over websites and they spend more than 80% of their mobile time using apps. Therefore, exclusive native e-commerce apps can help in attracting conventional consumers.
The chances of finding a reliable and loyal customer can be realized if a customer is eager to make an effort of downloading your e-commerce application. A storefront app is set to overtake website conversion rates by 50%. Storefront apps provide elongated browsing sessions in comparison to desktop websites and will gratify repeated visits. This sounds logical because the efficient features offered by storefront apps are multi-dimensional. They provide enhanced prospects for content personalization and push notifications. With integrated geo-tagging and location services, storefront apps enable favorable shopping recommendations.
Furthermore, storefront apps propose a unified data management system that can be used by e-commerce retailers and customers as a centralized content hub. They use API to spontaneously synchronize with featured platforms like payment gateways and customer feedback platforms.
Boom of App Adoption in the Indian market
According to a survey, 85% of e-commerce consumers in India prefer to use e-commerce apps for shopping. This surpasses the worldwide average of 70%. With an average downloading of ten smartphone apps every day, India is leaping far ahead. India is a thriving app market and it outcasts the USA and UK, where seven apps are downloaded every day. Indians downloaded around12.5 billion mobile apps in 2017, ousting the USA’s app economy of 11 billion.
The e-commerce merchants can yield attractive rewards by providing a precise and fluent app experience. In India, four out of every ten e-commerce consumers pay about INR 4500, or $70, for their most recent purchase. Therefore, going fore-commerce app development will be the key to a successful e-commerce store.
India is witnessing a growth in online purchases ordered from semi-metros and small cities. This has encouraged the app developers to develop multilingual apps.
The virtual reality sector is attracting the interest of e-commerce giants and e-commerce app developers because it can be integrated with e-commerce apps. This will substantially enhance the shopping experience of the buyers. The virtual reality sector in India will strengthen in the coming years. It will identify the camera angles, content type, and image resolutions favorable for app users. Giants like Google, Amazon, and Facebook are all investing in virtual reality. Personalization can be efficiently done with the use of virtual reality.
Shop Clues receives 80% orders from their app and website together. It has witnessed a 200% rise in orders made through its e-commerce app. Flipkart receives its 75% orders from the app. In 2015, Myntra closed its website to offer superior merchandise and discounts through an ‘app only’ way. Paytm launched its payment bank and became the first Indian bank to offer free online transactions.
With the advancement of mobile technology, app-based e-commerce is getting bigger. Virtual reality, mobile wallets, multilingual content, small apps, and geo-tracking are getting popular in India.
It is difficult to precisely predict the future in regard to e-commerce. However, these present trends will continue to vastly impact the e-commerce market for the time being. An ecommerce app development company should aim at developing and maintaining top quality apps to provide swift browsing experience.
In the future of Indian e-commerce ‘touch-and-buy’ will occur on an app whereas ‘browse-and-buy’ will occur on a website. Apps will overthrow websites in assisting customers in the daily tasks of ordering groceries and booking a cab with one touch.
Research reveals that about 600 million people in India will have internet access by 2018. Moreover, 80% of them will access the internet on mobile smartphones. Therefore, the future of Indian e-commerce market lies on the app route.